Tuesday, 30 August 2011

Deep Silver Raids Piggy Bank for Dead Island Launch

Deep Silver have well and truly raided the coffers in a bid to ensure Dead Island gets stamped into the very fabric of zombie culture and becomes a household name.

Dead Island - Trouble in paradise.

So, can their zombie themed rpg-first-person-shooter-basher compete with the likes of this year's mammoth releases?

The holy console trinity of 2011: Modern Warfare 3, Gears of War 3 and Battlefield 3 (what is it with the 3's at the moment?) are going be challenging hulks to go toe to toe with.

Dead Island - Katana vs Asylum freak!
Deep Silver say the Dead Island campaign is 'The biggest global marketing spend in the history of Deep Silver'. Something tells us their investment will be secure, as long as they deliver on the goods.

Expect to see TV slots hitting prime time starting this week and all the way through September and, with the profile expected to be sky-high, next time you tell one of your Mum's mates you like zombies, don't be surprised if they reply 'You mean like those things in Dead Island?'

Dead Island - zombies just want hugs.
A huge range of exciting Dead Island 'stuff' should also be hitting the streets any second now, including the Dead Island Book by Mark Morris.
So... time to book an all expenses paid luxury break in paradise? Not sure about that but we'll first in the queue when the game comes out on September 9th 2011.


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